Consulting
Strategy for what’s next.
Practical, high-impact consulting to help businesses grow, adapt and lead change.
Strategy, operating models, growth planning, AI adoption and transformation work designed around measurable outcomes.
A multi-venture company
Extraordinary
Ideas for a
Brighter Tomorrow.
We build, operate and grow businesses through consulting, digital, marketing and ventures.
Explore our ventures ↘How we create momentum
Digital
Useful technology, beautifully made.
Websites, systems and content that give ambitious businesses a stronger foundation.
Web design, hosting, SEO, creative, social content and practical automation — all joined up around the commercial result.
Digital Marketing
Make the right people care.
Clear positioning, stronger creative and campaigns that turn attention into action.
Brand direction, Facebook and Instagram, paid media, local visibility and growth programmes built to perform.
Ventures
Back ideas worth building.
We create and grow ventures with exceptional people, intent and opportunity.
A hands-on operating partner for businesses with the potential to go further.
01 / Consulting
Strategy for the business
you want to become.
Most Tenerife businesses do not need another complicated management presentation. They need a clearer view of where they are going, what is holding them back, and a practical way to move forward.
Start a strategy conversation ↗Direction & Growth
Turn a good local business into a focused growth story — clearer offer, better target customer, stronger priorities and a plan that people can actually execute.
Customer & Revenue
Improve how enquiries become customers, how customers return, and how every handover feels considered rather than accidental.
Operating Clarity
Remove the friction that keeps owners too deep in the day-to-day: roles, service standards, simple processes and useful measures.
AI & Practical Change
Find the real use cases for AI and digital tools — then embed them into the way people work, without chasing hype.
Built for Tenerife
For hospitality, experiences, property, food and drink, wellness, retail and independent professional services — businesses where reputation travels fast and the guest experience is the product.
02 / Digital & Marketing
Look exceptional.
Be easy to find.
Digital is where your business becomes visible, believable and easy to choose. We bring website, content, local search, social and campaigns together instead of sending you to five different suppliers.
Talk about your digital presence ↗YOUR BUSINESS, BEAUTIFULLY BUILTWebsite
DesignClear. Fast. Built to convert.
DesignClear. Fast. Built to convert.
Websites that carry the weight.
High-end websites for island businesses that need to feel established, not generic.
LOCAL FIRSTBe the business
they remember.Social content · paid campaigns · real demand
they remember.Social content · paid campaigns · real demand
Creative that earns attention.
Ad creative, content and campaigns that look native to people’s feeds — and still do their job.
Search visibilityFound when it matters.
Local search that works.
SEO, Google Business and content that helps the right guests and customers discover you first.
Website design & hostingSEO & Google BusinessBrand & creative directionSocial media managementFacebook & Instagram campaignsContent, photography & conversion journeys
03 / Ventures
More than capital.
A partner in the work.
Black Swan exists to build as well as advise. Tenerife Curated is our first venture: a local business shaped from the customer experience backwards, then built with the operating, digital and marketing capability to grow.
We are open to the right conversations with Tenerife founders and established owners who have a strong business, a distinctive opportunity, or a good idea that deserves more than occasional advice.
Explore a partnership ↗Build with us
Bring the idea and the ambition. We can contribute strategy, commercial thinking, digital execution and hands-on operating support.
Grow what already works
For established island businesses ready to professionalise, expand, modernise their customer journey or prepare for the next chapter.
Share the upside
Where the fit is real, we are open to advisory-for-equity, minority investment, joint ventures or a deeper operating partnership.
We are selective. The best collaborations begin with an honest conversation about the opportunity, the people and the work required to make it exceptional.
A Black Swan venture
Tenerife
Curated
Personalised holidays, arranged around you.
A personalised Tenerife travel business built around every guest’s budget, preferences and ideal way of experiencing the island.
Explore Tenerife Curated ↗
CONSULTING ◆ DIGITAL ◆ MARKETING ◆ VENTURES ◆ BUILD · OPERATE · GROW ◆ CONSULTING ◆ DIGITAL ◆ MARKETING ◆ VENTURES ◆
Services for small businesses
Everything You Need
to Grow Online
Professional website and digital marketing services for small businesses. Built beautifully, maintained properly and focused on measurable business value.
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01 / Website Design
Beautiful, modern websites that convert.
- Responsive design
- Copy & structure
- Analytics setup
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02 / Hosting
Fast, secure and reliable hosting.
- SSL & backups
- Performance monitoring
- Managed updates
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03 / SEO
Get found. Attract more customers.
- Local SEO
- Technical optimisation
- Content guidance
◌
04 / Maintenance
Keep your site secure and performing.
- Security checks
- Content changes
- Monthly care
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05 / Social Media
Engage your audience and grow your brand.
- Facebook & Instagram
- Content calendars
- Campaign reporting
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06 / Paid Marketing
Targeted campaigns that drive results.
- Meta campaigns
- Lead generation
- Landing pages
About Black Swan
A Multi-Venture Company
Backing Exceptional People and Ideas.
Black Swan brings consulting, digital, marketing and venture-building under one roof. We do not just advise businesses. We build, operate and grow them.
4Core business divisions
1Integrated operating partner
360°Digital growth capability
∞Room for new ventures
Perspectives
Better questions create
better futures.
Start a conversation ↗Sample work
Small business,
seriously considered.
Work made for the businesses that give Tenerife its character. Different sectors. Different audiences. Never a one-template answer.
01
Bakery & café
Bright, illustrated and made for good morning trade and daily regulars.
02
Tapas & music bar
An after-dark identity that gives people a reason to stay for one more.
03
Barbershop
Sharp, intentional and appointment-led — a brand people trust with their time.
04
Florist & gift shop
A softer, crafted world for flowers, objects and thoughtful local gifts.
05
Fitness & movement
Clear energy, community and momentum — built around how people want to feel.
06
Independent boutique
Colourful, social-first retail that makes a small shop feel impossible to miss.
07
Auto & scooter care
Useful, professional and confidence-building for a business built on trust.
08
Pet grooming & supplies
Friendly, memorable and made for the local customers who come back every month.